The Pure Collection

  1. Home
  2. »
  3. Beauty & Skincare
  4. » The Pure Collection
207 Regent Street, London, Worldwide / Online W1


Our products are all non-GMO ingredients and derived from wild harvested, sustainable sources that are verifiably organic, many of them going through additional testing to ensure their superlative quality.



The beauty is in our ingredients, utilising some of the rarest and finest exotic oils. These oils contain powerful antioxidants and antibacterial components with incredible healing properties and extraordinary rejuvenating effects on the skin.


 PÜRE was developed to give our customers a personalised experience, offering a luxury brand that is both superior in it’s composition and environmentally durable and responsible.

Our in-house Aromatherapist scours the world sourcing natural plant-based, and whenever possible, organic ingredients guaranteeing the highest level of quality and provenance. He is responsible for selecting only the most effective, natural, purest and rarest ingredients to formulate high-performance beauty products that deliver visible results.

Our products are all verifiably organic. Many of our products go through additional rigorous laboratory testing to ensure their superlative quality. Our line is derived from organic, wild harvested and non-GMO ingredients from sustainable sources. They are free of artificial colours and fragrances, irritating petrochemicals, parabens, sulphates, mineral oil and animal oils. In addition they do not contain methylchloroisothiazolinone, formaldehyde, methylisothiazolinone, benzalkonium chloride, coal tar dyes, mercury, and other synthetic solvents.

The PÜRE Collection is certified by the Soil Association/COSMOS standard and is a member of the Southern African Essential Oil Producers Association, Cruelty Free International, Beauty without Bunnies and the Natural Ingredient Resource Centre.

The PÜRE Collection derives its inspiration from nature. All of our products are handmade and formulated in small batches without modifications. Because they are produced as nature intended, there will be subtle variations in our product line from time to time — the natural result of our buying ingredients in small batches to ensure freshness.

The PÜRE Collection does not test on animals nor pay others to do so. For this reason, we do not sell any of our products in countries that require animal testing for registration purposes.

Our products have been laboratory tested (NOT tested on animals) to ensure their purity. Copies of these reports are available upon request.


Our core beliefs encompass environmental sustainability and giving back to local communities.

A percentage of our profits are donated to “Education for All", Efa Morocco a charity based in Morocco which provides assistance to girls from rural Moroccan communities to obtain a college education.

View our Website

This listing may contain affiliate links, which means we may receive a small commission, at no cost to you, if you make a purchase through a link.
Contact Information
Phone: 0207 096 0969

Send message to listing owner

This listing may contain affiliate links, which means we may receive a small commission, at no cost to you, if you make a purchase through a link.